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Articles and Case Studies by Dr. Elaine Crable

The Western and Southern Life Insurance Company: A Data Warehousing Success Story
by Mark Kreyenhagen, Connie B. Robbins, Dr. Elaine Crable, Dr. Mark N. Frolick
In the summer of 1998, the Western-Southern Financial Group embarked on a project that would change forever how it viewed its customers and made strategic business decisions.

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