Business Intelligence Best Practices -

Collaboration. Communication. Community.


Articles and Case Studies by Mark Kreyenhagen

The Western and Southern Life Insurance Company: A Data Warehousing Success Story
by Mark Kreyenhagen, Connie B. Robbins, Dr. Elaine Crable, Dr. Mark N. Frolick
In the summer of 1998, the Western-Southern Financial Group embarked on a project that would change forever how it viewed its customers and made strategic business decisions.