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Articles and Case Studies by Linda Briggs

In Retail BI, One Size Doesn’t Fit All
by Linda Briggs
BI Tools That Analyze Geography and Demographics Give Retailers an Edge

BI Case Study: There's an (Analytic) Method to Their (March) Madness
by Linda Briggs
One thing you can say for sure: predictive analysis needn’t be boring. Just ask two university professors who applied the techniques to select competitors for the NCAA’s annual March Madness event—w