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Articles - Predictive Analytics

2007 Best Practices Award Winner: Corporate Express US Inc.
Leveraging predictive analytics allowed Corporate Express to innovate past intuition and judgment to base pairing decisions on solid math.

Predictive Analytics: Extending the Value of Your Data Warehousing Investment
by Wayne Eckerson
Predictive analytics can help companies optimize existing processes, better understand customer behavior, identify unexpected opportunities, and anticipate problems before they happen.

Drowning in Data, Thirsty for Answers: Filling the Information Gap
by Duncan Robertson
Even with the great technological advances of recent times, the gaps between business intelligence (BI) data, warehouse user requirements, and IT delivery capability is not narrowing.

Maximizing the Return on OLAP and Data Mining Analysts
by Hugh Watson, M. Kathryn Brohman
As companies increasingly use data mining to discover relationships in data, it is important to employ analysts effectively by assigning them to tasks that are consistent with their skills, work preferences, and career aspirations.

A Tipping Point Prediction: More Predictive Analytics
by Michael Schiff
Data mining, and its application as predictive analytics, has often been characterized as a technology that could only be utilized by highly skilled technical practitioners with strong statistical backgrounds.

Predictive Analytics
by James Taylor, Ripley Maddock
This article provides perspectives from industry experts Ripley Maddock and James Taylor regarding moving into the predictive analytics and data mining arena.

Crossing the Analytics Chasm
by Rahul Asthana, PhD
While many data analysis, analytics, and business intelligence products and tools are readily available and widely used throughout leading companies, unlocking that vital information depends on the cultural change of embracing predictive analytics.

Predictive Analytics: Extending the Value of Your Data Warehousing Investment (Executive Summary)
by Wayne Eckerson
This report is designed for the business or technical manager who oversees a business intelligence (BI) environment and wishes to learn the best practices and pitfalls of implementing a predictive analytics capability.

Myths of Predictive Analytics
by Wayne Eckerson
Predictive analytics is a form of business intelligence (BI) that uncovers relationships and patterns within large volumes of data that can be used to predict future behavior and events.

Business Performance Management and Predictability
by George McMann
Linking business execution to business strategy.